komunikácia

Authentic advertising / speaking dogs and flying women

Authentic advertising / speaking dogs and flying women

What do have speaking dogs and flying women in common? How does it relate to authenticity in advertising?

It has been much said about authentic advertising. Still, people are not much likely to understand authenticity is a feeling, that does not need to correspond with everyday reality at all. Because of culture.

Posted by Kristína Převrátil Alexy in reklama

Socioeconomic status, bye and thanks for everything / video

socioeconomic status / social stratification has changed / shopping behaviour expectations / declarative status / socioeconomic status loses its value / need for new analytic tools instead of status / motivations crossing traditional target audience segments

Posted by Jan Převrátil in reklama